This brand manual was designed for a fictional company, Native Bedding, which creates quality organic bedding that is naturally dyed, and crafted with durable and breathable hemp textiles. The multi-spread guideline is unified by beautiful photography, organic patterns, and clean design. The work is meant to be modern and minimal—giving breath to all design elements. The challenge for this company is that hemp can be a stigmatized material, so the design is meant to provide a solve by opening the minds of the target demographic to utilize this sustainable product.