This fictional company was created to share authentic, homemade, Southern comfort food with people all around America. The event invokes the feeling of a fun, summer environment for the whole family. Each food truck represents 1 of the 14 Southern states where you can dig in (literally) into the food of that region. This integrated campaign includes a website, advertising, exhibition design, and more. The overall aesthetic is Southern with a twist of humor. The Magnolia Food Truck Festival has been highlighted in both GDUSA and the Flux Design Competition.